Tucano Work Out
Internet Marketing Agency launches in South Africa
Internet Marketing Agency for small companies is now an important key survival tool. Over the years we have seen many small business, including small retailers, that were quick to introduce an eCommerce store, or even a simple web presence, outperform the market.
Internet Marketing
Internet marketing is no longer the preserve of large corporations and big blue chip brands. In fact the opposite is now in full swing. We have in fact seen small retailers, with lets say one small destination boutique in the country, compete head on with big high street brands and the very top online retailers. But how?
One step at a time really is the answer. Establishing first an eCommerce and Internet marketing approach and integrating this thinking across the traditional offline business model. This includes, not only buying in isolation for the store customer but doing complimentary buying for both the loyal store customer and the never seen before website visitor.
One of our small clients, Tucano Beach, based in West Wittering, UK has done exactly this in a relatively short space of time. A destination boutique, very popular with Londoners and local residents of Chichester, the boutique had been in existence for over a decade. Known by celebrities and “in the know” shoppers the store had been doing very well. Introducing an eCommerce presence was the next logical step, so that Londoners and global online shoppers could access all year round fashion from wherever they were – even if already on holiday.
Tucano Beach worked with the team at Marked Effect to establish an affordable eCommerce platform and Internet marketing strategy including International SEO, PPC and offline marketing, using the Marked Effect Internet Marketing Agency services. The website is now No.1 in the UK for beachwear and is a popular swimwear shop online Worldwide. The website competes with big online brands such as ASOS, although offering a differentiated range of not found on the high street fashion.
More small business success stories will be published here.
About the Author
Marked Effect is South Africa’s and Europe’s affordable Internet Marketing Agency for small to medium sized companies wanting to grow sales fast. Contact Marked Effect on markedeffect@gmail.com or cwmark@iafrica.com Also visit them online at www.MarkedEffect.com
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